How to Attract and Retain Patients: Marketing Your iTero Scanner

Planning on having a growth year for your dental or specialty practice? Searching for ways to attract and retain patients? Don’t miss this all-in-one guide to help you leverage your investment in advanced dental technologies.

Doctors who choose iTero scanners for their intraoral scanning/digital impression needs have a unique opportunity to get the word out about their investment in state-of-the-art dental technology. To help your practice take advantage of this opportunity, we’ve put together a marketing blueprint to help you attract and retain more patients.

First, we’ll review what types of content patients are looking for, then detail how to distribute and get the word out - even through your own existing marketing channels!

Creating Content

In marketing, they say “content is king.” And, when you have a new technology in your office that drastically improves the patient experience, creating content to educate your patients is a great place to start!

The content you make now can be used across a number of channels/platforms. So, it’s important to get your strategy right based on your local competition, patient knowledge/ preferences, and how you want to represent your brand.

For example, if you’re the only practice in a 10-mile radius offering intraoral scans or Invisalign^® clear aligners, you might have a competitive edge - particularly if competitors are still using goopy, uncomfortable manual impressions.

Website and Blogging

One of the most powerful marketing tools for dentists today is search engine optimization (SEO), powered by organic search through search engines.

Patients trust search engines like Google to research their healthcare providers, matching their needs to a quality doctor nearby. Every month, nearly 2 million patients search “dentist near me” in the US. Getting your site ranked highly on Google feels like a “must” for most dentists today in order to stay competitive and attract more patients.

And, the most obvious place you can make an announcement about your latest investment in new technology is on your website. Your website reaches patients and dental professionals throughout your geographic area and is a great place to educate both current and prospective patients.

Creating a dedicated “Technology” page of your site, writing new blog articles and getting published in trade publications/websites are all ways to strengthen your website and improve your search marketing presence. With consistent content, your SEO (search engine optimization) will help you surpass your competitors and improve your rankings - thereby helping to increase your website traffic and new patients down the road.

Social Media

Another productive way to get your message out to patients is through social media. Many times, patients go to a practice’s social media channels first to find the latest discussion from and about your office.

Dentists across the country are uploading fun, educational and viral social posts, allowing patients to peek into the life of the dentist.

Plus, many social media channels allow creativity through imagery and video. Source your visual content on your social profiles, like Facebook, Instagram or TikTok to help get the word out about your new iTero scanner.

Email/Newsletter/SMS

If your practice distributes text or email-based communications such as appointment reminders or e-newsletters, include a link in them to your new iTero scanner website content, where interested patients can learn more about how an intraoral scan benefits them.

Letters and postcards are other great avenues by which to raise awareness of your new services; include photographs of the unit as well as sample 3D scans to capture interest and heighten attention. Remember to remove any protected health information (PHI) and obtain necessary approvals before publishing any photographs.

Direct Mail/Print

While direct mail and print (such as local ads in newspapers, magazines, etc.) are no longer as popular as they once were for dentists, they can still be helpful, budget-friendly ways to get the word out about your 3D intraoral scanning capabilities. One of the key benefits of direct mail and print is your control over the geography for distribution, deciding who will receive your mail or ad. And, you can tailor your message to educate patients on new services or capabilities from your investment.

Get Started Marketing the Intraoral Scanning Capabilities of Your iTero Scanner Today

Making the decision to invest in an iTero scanner took considerable planning and resources. Marketing your latest investment is a great way to help get the word out and start seeing a return on your investment as quickly as possible.

Are you still waiting to pull the trigger on an iTero scanner?

Renew Digital is an authorized dealer of the iTero CPO program and offers the iTero Element® Flex Foundation CPO Intraoral Scanner for only $9,995, which includes the 3D-optimized laptop as well as software, subscription, and warranty for a full year! This means your purchase won’t have any monthly fees, with basic Invisalign capability built in.

And, these certified pre-owned scanners are supported just as if they were new, with a dedicated team of service and support staff, giving the same performance as a new unit.

Contact Renew Digital at (888) 246-5611 or fill out an online form to get started.